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Following an appeal and cross appeal, recommendation for brand to discontinue Jukebox “detergent” claims but support found for “natural” claims.
November 22, 2023
By: Christine Esposito
Editor-in-Chief
A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that Dr. Squatch, LLC discontinue referring to products that may compete with its Jukebox Soap products as consisting of, containing, or being detergents. However, the NARB panel determined that Dr. Squatch provided a reasonable basis for its “natural” claims for Jukebox Soap. The advertising at issue had been challenged by Unilever U.S., Inc., manufacturer of Dove. ...
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